You've proven you can deliver. Now it's time to get chosen.
A 3 part strategic immersion for established founders ready to stop being overlooked and start getting positioned, getting known, and getting chosen.
THURSDAY 12TH MARCH
• LONDON • LIMITED TO 12 PLACES
£3,000+VAT
or 2 payments of
£1,500+VAT
Includes pre-event learning, full-day intensive with all three experts,
working materials, lunch, and follow-up accountability session.
The Disconnect
You're good at what you do. Really good.
Your clients get results. They refer you. The work speaks for itself.
But when it comes to winning new business? Something's off.
You sound like everyone else in your market. Your messaging doesn't land the way it should. Prospects who seem interested just disappear. And you're tired of competing on price when you know you deliver more.
It's not your expertise. It's how you're positioned.
Most founders try to fix this with more content, more visibility, more hustle.
But if your foundations aren't right, if people don't understand why you over anyone else you're just working harder to say the same thing everyone else is saying.
This immersive experience fixes that.
What This Day Is
Positioned to Convert is 3 part strategic immersion where you'll work directly with three experts who've scaled, sold, and consulted at the highest level. Together, we'll take you through the three critical layers every business needs to grow:
Strategy ➡ Brand ➡ Conversion
This isn't a masterclass. It's a doing day.
You'll work through the frameworks. Get real answers. Do the hot seats. Practice the conversations. Hear real life conversations. Leave with clarity you can use immediately.
By the end of this day, you'll know:
✓ Who you're for and what territory you own in your market
✓ How to articulate your value in a way that actually lands
✓ Where your customer journey is leaking conversions and how to fix it
✓ The language that moves people from "maybe" to "yes"
No fluff. No theory you can't use.
Just the strategic foundations that turn interest into action.
Meet Your Guides
STRATEGY
with
Sara spent years as Global Brand Strategy Director at Barclays and SVP Global Marketing at Universal Pictures before building and exiting her own multi-million pound consultancy.
Her client list includes Co-Op, EasyJet, Waitrose, and Standard Life. She has a rare gift for cutting through complexity to find what she calls "the golden nuggets in the shit" — the real insight that unlocks growth.
BRAND
with
Aarti Parmar is a multi-award winning Certified Brand Strategist, Coach, and Speaker who transforms how legacy-minded founders build, position, and lead their brands.
For over a decade, Aarti has guided established business owners and visionary leaders through a unique integration of brand strategy, mindful conscious leadership, and identity alignment addressing the deeper coherence between who you are, what you stand for, and how the world experiences you and your brand. She believes, 'if your brand isn't clear on the inside, it will not be clear on the outside.'
-(1)%20(1).jpeg)
CONVERSION
with
Richard has spent 21 years in sales — first converting multiple millions in the City of London, then helping coaches, consultants, and founders do the same.
He's a 3x LinkedIn Top Voice, has trained teams at Microsoft, Deloitte, and Siemens, and runs the Art of Sell community.
His focus: high-trust deal-making. Turning interest into commitment without pressure, scripts, or sleaze.
Who This Is For
This day is designed for established founders, consultants, and service-based business owners who are:
➡ Doing £100K+ revenue but feeling plateaued
➡ 5–15+ years into business and ready for what's next
➡ Competing in a crowded market and struggling to stand out
➡ Converting inconsistently
➡ Ready to get serious about positioning, marketing, and sales
This Is For You If...
This day is designed for established founders, consultants, and service-based business owners who are:
You sound like everyone else
You're competing in a crowded market and can't articulate why someone should choose you. You know you're different, you just can't explain it in a way that lands.
You're losing on price
You keep getting compared to cheaper alternatives or having to justify your fees. You're tired of defending your value when you know you deliver more.
Your messaging doesn't connect
You're putting out content. You're visible. But it's not translating to paying clients. Something's not clicking and you can't figure out what.
Conversations stall
People seem interested. They engage. They ask questions. Then... nothing. They ghost, go quiet, or say they need to "think about it."
You're the best-kept secret
You're brilliant at what you do. Your clients rave about you. But not enough of the right people know you exist and you're relying on referrals instead of having a system.
You want to scale with clarity
You're ready to grow. But you know you can't scale confusion. You need foundations that can hold the next level.
If you nodded at even one of these, this day is for you.
How It Works
Before - Pre Event Learning
We'll send you short video lessons from Sara, Aarti, and Richard covering the core frameworks you need to understand before the day. This means we can spend the in-person time doing the work, not sitting through lectures.
During - The Intensive
One day. Three experts. Maximum 12 founders.
This is working time. Hot seats. Role plays. Real examples. You'll leave with answers, not just ideas.
You'll move through three focused sessions
Morning: STRATEGY with Sara
Market and customer insight. Value segmentation. Owning your territory. Getting your positioning sharp. So you stop competing and start being chosen by the right people, at the right price.
Midday: BRAND with Aarti
Your brand ethos, positioning, and compelling articulation. Making sure what you say matches who you are.So clients feel the fit instantly and choose you because of who you are, not just what you do.
Afternoon: CONVERSION with Richard
Identifying where you're losing deals. Understanding buyer psychology. The exact language that moves people to action.So conversations move from "maybe" to "yes" naturally, without pressure or endless follow up.
After - Accountability & Wins
90-minute live session • 2 weeks later
We check in. See how it's going. Share wins.
This is where momentum becomes results.
What Changes After This Day
The tangible shifts you'll experience:
Your positioning becomes unmistakable
You'll stop competing in a crowded market and start owning a category of one. Clients will understand exactly why you exist, who you're for, and why they can't get this anywhere else.
Your brand creates instant resonance
What you say will finally match who you are. Your messaging will land with clarity and depth, creating immediate recognition with the clients meant for you. No more explaining, justifying, or hoping they "get it."
Conversations convert naturally
You'll identify exactly where deals are stalling and gain the language that moves people from interest to commitment. Sales will feel like natural next steps, not uncomfortable pitches.
You command premium positioning
When your strategy, brand, and conversion work in harmony, price objections dissolve. You'll attract clients who value transformation over transactions and are willing to invest accordingly.
Your business reflects your evolution
Finally, the external expression of your work will match the internal mastery you've built. Everything will feel coherent, and intentional.
You'll feel anchored, not scattered
No more second guessing your messaging or wondering if you're communicating the right thing. You'll move through your business with quiet confidence, knowing what you stand for and how to articulate it.
The exhaustion lifts
When positioning, brand, and conversion align, the constant pushing stops. You'll experience what it feels like when your business works with you, not against you. There's a lightness that comes with clarity.
Beyond The Day
You'll leave with:
✔ Strategic clarity you can implement immediately
✔ Brand language that converts across every touchpoint
✔ A diagnostic framework to identify where revenue is leaking
✔ The exact positioning that makes you the only logical choice
✔ Peer connections with 11 other established founders navigating similar terrain
✔ Access to three industry leading strategists whose combined expertise typically costs six figures
Most importantly, you'll have the foundations that make everything else work: your content, your sales conversations, your growth trajectory. Fix these, and everything else accelerates.
What's Included:
✔ Pre-event video learning from all three experts
✔ Full-day intensive (9am–5pm, in-person, London)
✔ Working sessions, hot seats, and live coaching
✔ Lunch and refreshments
✔ Post-event accountability session (90 mins, live)
✔ Frameworks and working materials
Limited to 12 places.
Payment plans available.
Frequently Asked Questions
We are often asked...
Most positioning work is theoretical. This day is about application. You'll work through the frameworks in real time, get coached on your specific business, and leave with clarity you can use immediately — not just notes you file away.
If you're plateaued or converting inconsistently, it's not because you're not good enough.
It's because the way you're positioned isn't supporting the next level.
This day gives you the foundations to scale with clarity, not confusion.
You're not meant to.
The follow-up session two weeks later is designed to support you as you implement. You'll get accountability, troubleshooting, and coaching as you put things into practice.
This is a doing day.
You'll work through frameworks, get coached on your business, and leave with clear answers to the questions that have been holding you back.
Theory is covered in the pre-work. The in-person day is about application.
This is a live, in-person intensive and won't be recorded.
If you can't attend, we'll add you to the waitlist for future events.
Both.
You'll work through the frameworks as a group, but there are hot seats and live coaching throughout the day where you can get specific answers for your business.
You didn't build your business to blend in. You built it to matter.
To create work that resonates deeply. To be sought out, not compared. To lead with the kind of clarity that makes people lean in and say yes.When your positioning is sharp, your brand lands with truth, and your conversations convert naturally, something shifts.
The struggle eases. Opportunities multiply. What once felt like pushing uphill starts to flow.
This day unlocks that possibility.Strategy that positions you as the clear choice. A brand that resonates before you even speak. Conversion clarity that turns interest into action.
When these three foundations align, your business expands in ways you've been working toward but couldn't quite reach. Revenue grows. Impact deepens. And you finally step into the space your expertise has earned.
If you're ready to stop leaving potential on the table and start claiming what's possible, this is where it begins.